Our promise


All over the world, we're hearing the term "clean beauty". However, the definition of  "clean beauty" varies from brand to brand. We at Waphyto define clean beauty beyond its effects on the skin: We respect the environment and promise transparency in our manufacturing processes. These are the foundation of Waphyto products.

We further define “clean beauty” using Waphyto's four E’s: Elemental, Environmental, Ethical and Empowering.

Elemental

Environmental

We actively use PCR (recycled plastic) for all our containers, with a goal to use even less plastic in the future. Our boxes are made of recycled paper from plant residue with labels that are FSC-certified. Our use of vegetable inks (soybean for the printing of all packaging text) is a key factor in the elimination of plastics.

We’ve also digitized our promotional materials whenever possible, saving great quantities of paper products. We will discontinue free shopping bags and provide eco-friendly bags for free at all our stores. Finally, we will work with TerraCycle to collect used containers.

Rather than making marketing a top priority, we choose options that have less impact on the environment, based on our belief in the concept of "Reduce, reuse, recycle and upcycle”.

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Ethical

Empowering

As a female-owned brand, Waphyto is committed to providing a voice for women. Through Atsuko Morita's past social activities she has addressed women's issues, improved their quality of life, and helped them to become more empowered.

We will work with various foundations that value women's physical and mental health.

We support a world of equality, positivity and continued awareness of social issues related to women.

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As a female-owned brand, Waphyto is committed to providing a voice for women. Through Atsuko Morita's past social activities she has addressed women's issues, improved their quality of life, and helped them to become more empowered.

We will work with various foundations that value women's physical and mental health.

We support a world of equality, positivity and continued awareness of social issues related to women.