The understanding of and market for natural cosmetics is growing. Led by Morita, Waphyto goes deeper into the plants, the soil and geology of Phyto-Biomethodology, the fusion of phytotherapy, herbology and technology.
Morita believes that connecting people and plants make our lives richer. We believe it is important to provide support to one another – as well as Mother Earth.
Evolved from the marriage of French phytotherapy and Japan’s unique raw materials and biomethodology, Waphyto fuses traditional Japanese herbology and scientifically proven hytotherapeutic techniques to create our holistic products.
The process of gene editing and learning about a plant’s strengths and functional ingredients. Morita’s lifelong research has led to the creation of Waphyto, but also award-winning discoveries. Morita was awarded for her discovery of a defensive plant secretion, biophytoalexin, which plants use to protect themselves.
Additionally, Morita tirelessly studies and researches not just plants, but geology, especially the qualities of the soil the plants grow in. Japanese soil, created by millennia of volcanic eruptions and geologic interactions with mineral-rich hot springs, is extremely nutrient-rich. Understanding the geography of Aichi and East Mikawa, special places on the Central Tectonic Line, has allowed Morita to base her business in an area with extreme soil uniqueness. She believes that studying the soil in which useful plants grow can lead to the creation of higher-quality plants, with higher-quality characteristics.
Thus, the ingredients Waphyto sources are far higher in quality than the same plants from elsewhere in the world. Waphyto may be a brand focused on beauty, but its roots are in scientific knowledge. The results are high-quality products that support high quality health and beauty.
Specially selected botanical ingredients recognized by plant biomethodology.Waphyto products feature five highly-functional, natural ingredients: , , , and , with proprietary ingredients extracted by the saturated steam pressure cyclone method.
Our mulberry extract is harvested from the leaves of a special mulberry tree grown in Shinjo City, Aichi Prefecture. This special mulberry tree is the altar of the Kanmizo Festival, which has continued for 1,300 years, and is celebrated at the Ise Shrine. The leaves of this special mulberry tree are both sacred and functional, which is why we are pleased to be able to work with Kinki University and, through collaborative research, use them in Waphyto products. In combination with gotu kola, mulberry gives the skin moisture, firmness, and elasticity.
Chrysanthemum (Japanese calendula)
Known for its anti-inflammatory properties, the chrysanthemum belongs to the Japanese calendula. Extracts from the flowers, which also have antibacterial properties, are extracted and blended into our products. They’re known to provide moisture to the skin.
Gotu kola is a medicinal plant native to Southeast Asia that has been called the long-lived herb. The plant’s pharmacological effects are recognized in phytotherapy as well as in traditional Chinese medicine and Ayurveda. Waphyto products utilize an extract from the gotu kola which is grown pesticide-free in the East Mikawa Region. In addition to anti-inflammatory and antioxidant properties, this gotu kola extract helps the skin retain water.
Yomogi, characterized by its wild fragrance, has been closely associated with the Japanese diet and lifestyle since ancient times, and is a familiar medicinal herb in Japan. It is one of the most popular herbs in the world, especially to women, because of its warming, blood-cleansing and beautifying benefits. It is one reason that Waphyto products have been shown to have anti-inflammatory, antioxidant and astringent effects on the skin.
Horsetail, sugina in Japanese, has been popular for a long time, as a strong and vigorous wildflower. The tsukushi form (shoots) of sugina appears in the spring; it is the spore-stem of sugina. The silicon in its leaves promotes skin rejuvenation It is used as an ingredient in our products due to its anti-inflammatory and astringent properties on the skin.
Hidekazu Yamada, M.D., Professor of Dermatology, Kinki University Nara Hospital, Kinki University School of Medicine, Vice President of Anti-Aging Center, Kinki University Anti-Aging Center, and Vice President of the Japanese Society of Anti-Aging Medicine
Atsuhiko Shinna, Doctor of Engineering, Project Professor, Nara Institute of Science and Technology Research Promotion Organization
Dr. Toshihiko Eki, Doctor of Pharmacology, Professor of Applied Science and Biotechnology, and Director, Center for Advanced Agricultural and Biological Research, Toyohashi University of Technology
Dr. Takahiro Yamauchi, Ph.D., Specially Appointed Associate Professor at Center for Advanced Agricultural and Biological Research, Toyohashi University of Technology